{"id":2156,"date":"2013-08-11T19:06:15","date_gmt":"2013-08-11T17:06:15","guid":{"rendered":"https:\/\/villaborghini.camillagroppi.com\/history-and-philosophy\/"},"modified":"2022-02-07T12:40:59","modified_gmt":"2022-02-07T11:40:59","slug":"history-and-philosophy","status":"publish","type":"page","link":"https:\/\/villaborghini.it\/en\/history-and-philosophy\/","title":{"rendered":"History and philosophy"},"content":{"rendered":"\n[ux_banner height=&#8221;50%&#8221; bg=&#8221;1937&#8243; bg_size=&#8221;original&#8221; bg_color=&#8221;rgb(236, 236, 236)&#8221; bg_pos=&#8221;0% 0%&#8221;]\n\n\n[\/ux_banner]\n[gap height=&#8221;5%&#8221;]\n\n[row]\n\n[col span=&#8221;6&#8243; span__sm=&#8221;12&#8243; padding__sm=&#8221;0px 10px 0px 10px&#8221;]\n\n[ux_text font_size=&#8221;1.3&#8243; text_color=&#8221;#93864d&#8221;]\n\n<h2>VILLA BORGHINI: THE HISTORY<\/h2>\n[\/ux_text]\n[ux_text font_size=&#8221;1&#8243; text_align=&#8221;left&#8221;]\n\n<p>Villa Borghini is the name of an ancient villa located in the hills of the Etruscan city of Arezzo, in the heart of Tuscany, <strong>where in 1978 the chemist Bruno Angilella conceived, designed and manufactured the first Villa Borghini\u00ae cosmetic products for hair.<br \/><\/strong>Right from the start, due to their highly innovative character and the extraordinary results they were able to offer, the products were manufactured on a large scale.<\/p>\n<p>Bruno Angilella sensed that, sooner or later, perfumes and colourings introduced in products intended for personal cleansing would create problems such as irritation and \/ or allergies. The target was therefore to create quality products that are safe for everyone&#8217;s health, including that of small children.<br \/><strong>Since 1978 Villa Borghini has specialized in scientific research, development, production, marketing, training and trading of the highest quality products for hair and body care.<\/strong><\/p>\n[\/ux_text]\n\n[\/col]\n[col span=&#8221;6&#8243; span__sm=&#8221;12&#8243; padding__sm=&#8221;0px 10px 0px 10px&#8221;]\n\n[ux_text font_size=&#8221;1.3&#8243; text_color=&#8221;#93864d&#8221;]\n\n<h2>100% MADE IN ITALY PRODUCTS<\/h2>\n[\/ux_text]\n[ux_text font_size=&#8221;1&#8243;]\n\n<p>Following the quick and growing development on the international cosmetic and pharmaceutical markets, the production plant took on the name of the cosmetic industry <strong>Villa Borghini Europa<\/strong>, an authentic excellence of the 100% made in Italy brand. At the factory there are all departments that work in synergy with each other: design, production, packaging laboratories, sales offices and the European Academy of Bio-Scientific Dermatics.<\/p>\n<p><strong>Villa Borghini has evolved over the years with the aim of staying at the forefront with production systems, paying particular attention to technological investments relating to the automation of production and obtaining the most prestigious certifications.<\/strong><\/p>\n[\/ux_text]\n\n[\/col]\n\n[\/row]\n[ux_banner height=&#8221;56.25%&#8221; bg=&#8221;1841&#8243; bg_size=&#8221;original&#8221; bg_color=&#8221;rgb(255,255,255)&#8221; bg_pos=&#8221;50%&#8221; parallax=&#8221;5&#8243;]\n\n\n[\/ux_banner]\n[gap height=&#8221;5%&#8221;]\n\n[row]\n\n[col span__sm=&#8221;12&#8243; padding__sm=&#8221;0px 10px 0px 10px&#8221; align=&#8221;center&#8221;]\n\n[ux_text font_size=&#8221;1.3&#8243; text_color=&#8221;#93864d&#8221;]\n\n<h2>VILLA BORGHINI: PHILOSOPHY<\/h2>\n[\/ux_text]\n[divider align=&#8221;center&#8221; width=&#8221;20%&#8221; height=&#8221;1px&#8221; color=&#8221;rgb(65, 65, 65)&#8221;]\n\n[ux_text font_size=&#8221;1.3&#8243;]\n\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h4>QUALITY LEVELS SINCE THE ORIGIN<\/h4>\n<\/div>\n<\/div>\n[\/ux_text]\n[ux_text font_size=&#8221;1&#8243; text_align=&#8221;left&#8221;]\n\n<p><strong>Since their origin and still today, the fundamental revolutionary concepts of Villa Borghini formulations are based on the following imperative principle<\/strong>: to offer to the consumer products capable of satisfying both curative and aesthetic needs at the same time. This is why Villa Borghini\u00ae products are to be considered as the leading products of systemic functional treatments.<\/p>\n<p><strong>Crowning all the innovation actions carried out by Villa Borghini\u00ae is the international Science Theme Medicine award won to the founder, the chemist Bruno Angilella.<\/strong><\/p>\n[\/ux_text]\n\n[\/col]\n\n[\/row]\n[row v_align=&#8221;middle&#8221; h_align=&#8221;center&#8221;]\n\n[col span__sm=&#8221;12&#8243; padding__sm=&#8221;0px 10px 0px 10px&#8221; align=&#8221;center&#8221;]\n\n[ux_text font_size=&#8221;1.3&#8243; text_align=&#8221;center&#8221; text_color=&#8221;#93864d&#8221;]\n\n<h3>DISCOVER\u00a0VILLA BORGHINI PRODUCTS<\/h3>\n[\/ux_text]\n[gap height=&#8221;3%&#8221;]\n\n[button text=&#8221;GO TO PRODUCTS&#8221; color=&#8221;secondary&#8221; style=&#8221;outline&#8221; expand=&#8221;0&#8243; link=&#8221;https:\/\/villaborghini.it\/en\/product-lines\/&#8221;]\n\n[ux_products style=&#8221;normal&#8221; type=&#8221;row&#8221; col_spacing=&#8221;normal&#8221; columns=&#8221;3&#8243; equalize_box=&#8221;0&#8243; ids=&#8221;1153,757,1101,1142,1045,687&#8243;]\n\n[gap height=&#8221;7%&#8221;]\n\n\n[\/col]\n\n[\/row]\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1805,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2156","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v28.6) - 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